May 27, 2024

Zoya Gin Wins ‘Campaign Innovator of the Year’ at ICONS OF GIN India 2024 Awards & ‘New Product of the Year’ at Ambrosia Awards, INDSPIRIT 2024.

Allied Blenders and Distillers Limited (“ABDL”) tastes success with back-to-back wins at Icons of Gin India 2024 Awards and Ambrosia Awards, INDSPIRIT 2024.

 

Zoya Special Batch Premium Gin (“Zoya Gin”) from Allied Blenders and Distillers Limited (“ABDL”) has won the ‘Campaign Innovator of the Year Award’ at the ‘ICONS OF GIN INDIA 2024’. The award recognizes ABDL's launch campaign for Zoya Gin with “Live, Love, Rejoice” and its “Zoya Tales” original cocktail programme.

 

The ICONS OF GIN INDIA award follows ABDL's win for the New Product of the Year for Zoya Special Batch Premium Gin at the Ambrosia Awards, INDSPIRIT 2024.

 

Bikram Basu, Chief Strategy & Marketing Officer, ABDL, remarked, "Our wins with Zoya Special Batch Premium Gin at ICONS OF GIN INDIA 2024 and Ambrosia Awards, INDSPIRIT 2024, after launching in January 2024, underscore ABDL's dedication to producing contemporary brands that appeal to consumer tastes and preferences."

 

Arvind Hangal, Marketing Director, ABDL, adds, "Zoya Special Batch Premium Gin is the first gin from ABDL in the premium spirits category, in line with our stated portfolio strategy.”

 

Allied Blenders and Distillers Limited launched Zoya Special Batch Premium Gin in January 2024 as part of its Premium Brands Vertical.

 

About ZOYA Gin:
Zoya Special Batch Premium Gin is made from 100% grain and natural spirits, with juniper and 12 botanicals to give it a beautiful, fresh and unique finish.