OFFICER'S CHOICE:RISES ABOVE THE REST
A founding vision turned global phenomenon. Founder Kishore Rajaram Chhabria launches Officer's Choice Whisky, establishing the foundation of our mass premium leadership and creating a brand destined for world dominance.
OFFICERS CHOICE BRANDY:MASTERING A NEW SPIRIT
Diversifying our strength. We expand the masterbrand into new territories with Officer’s Choice Brandy, delivering trusted quality to a new segment of consumers.
OFFICER’S CHOICE:THE RUM SELECTION
Broadening the portfolio. We successfully enter the rum category with Officer’s Choice Rum, securing a strong multi-category foothold early in our journey.
JOLLY ROGER:THE SPIRIT OF ADVENTURE
A bold expansion. We introduce Jolly Roger Rum, offering a mature and character-rich blend that resonates with the spirited consumer.
CLASS 21:THE WHITE SPIRIT LAUNCH
A new frontier. We mark our formal entry into the white spirits category with Class 21 Vodka, catering to a diverse and evolving palette.
OFFICER’S CHOICE BLUE:INSTANT SUCCESS
A record-breaking debut. Officer’s Choice Blue Whisky storms the prestige segment, crossing one million cases in sales within its very first year.
KYRON:REDEFINING PREMIUM BRANDY
Elevating the segment. We enter the premium space with Kyron, offering a sophisticated French-blended brandy that sets a new benchmark for quality.
STERLING RESERVE B10:PREMIUM MASTERY
We disrupt the premium landscape with Sterling Reserve Blend 10, introducing a superior standard of blend to the discerning Indian consumer.
STERLING RESERVE B7:SEMI-PREMIUM DISRUPTION
Redefining the segment. Sterling Reserve Blend 7 launches a premium blend masterfully crafted with imported Scotch malts aged in charred ex-Bourbon barrels and finest Indian grain spirits.
OFFICER’S CHOICE:WORLD’S NO. 1
Global supremacy confirmed. Officer’s Choice Whisky franchise is officially recognized as the largest-selling whisky brand in the world by the Wines, Beers & Drinks Awards.
STERLING RESERVE:RECORD-BREAKING MILLIONAIRE
Market disruption at scale. The Sterling Reserve franchise crosses the 1.2 million case mark in its first year, achieving 'Millionaire Brand' status in record time.
OFFICER’S CHOICE:GLOBAL TOP 3
Enduring dominance. Officer’s Choice ranks as the 3rd largest selling whisky brand globally, reaffirming its status as an international powerhouse.
ICONiQ WHITE:THE FASTEST GROWING SPIRIT
A phenomenon is born. ICONiQ White Whisky is crowned the world's fastest-growing spirits brand, signaling our dominance in the aspirational market.
ZOYA GIN:A NEW ERA OF LUXURY
We kick off a transformational year with ZOYA, our first major foray into the super-premium white spirits category, setting the stage for a luxurious evolution.
ABD PUBLIC DEBUT:LISTED ON BSE & NSE
A historic milestone. ABD gets listed on the Indian stock exchanges, marking our transition into a publicly traded entity ready for aggressive expansion.
PARTNERING WITHRANVEER SINGH
A strategic power move. We forge a partnership with cultural icon Ranveer Singh as a business and creative partner to drive our super premium portfolio.
ZOYA WATERMELON:FLAVOUR INNOVATION
Pushing boundaries. We expand the gin category with ZOYA Watermelon, a fresh and vibrant twist for the modern consumer.
ZOYA ESPRESSO:THE COFFEE INFUSION
Bold and aromatic. We introduce ZOYA Espresso, a sophisticated coffee-infused gin designed for the experimental palate.
ARTHAUS COLLECTIVE:SCOTCH ELEVATED TO FINE ART
Luxury meets scale. We launch Arthaus, a luxury blended malt Scotch that unites the finest single malts from Speyside and the Highlands.
ICONiQ WHITE:REIGNING SUPREME
Unstoppable momentum. ICONiQ White retains its title as the world's fastest-growing millionaire spirit for the second consecutive year.
WOODBURNS WHISKY:WELCOMING THE BOLD EXPLORER
Deepening luxury. We acquire Woodburns, a contemporary Indian malt whisky known for its rich, peat-forward profile.
PUMORI GIN:BOTTLING THE HIMALAYAN SPIRIT
Crafting excellence. We add Pumori to our portfolio, a small-batch gin crafted with Himalayan juniper and twelve handpicked botanicals.
SEGREDO ALDEIA:UNCOVERING A GOAN TREASURE
A secret worth sharing. We acquire Segredo Aldeia, a luxury rum inspired by the rich history and spirit of Goa.
THE BIRTH OFABD MAESTRO
Sharpening our focus. We form ABD Maestro Pvt. Ltd., a dedicated subsidiary laser-focused on driving premiumisation through our super-premium and luxury spirits.
ICONiQ WHITE:5.7 MILLION STRONG
A youth favourite. ICONIQ White Whisky records a strong 5.7 million cases in sales within a single year - FY25.
GOLDEN MIST:DAWN OF A NEW PRESTIGE
Elevating the non-whisky segment. We launch Golden Mist, a Prestige French Brandy designed to offer a superior experience to the discerning consumer.
RUSSIAN STANDARD:A GLOBAL ICON NOW IN INDIA
A global partnership. We enter the luxury vodka segment by partnering with Roust Corporation to introduce the world’s No.1 premium vodka—Russian Standard.
STRATEGIC BACKWARDINTEGRATION
Securing our future. We commission a state-of-the-art PET bottle manufacturing unit at our Rangapur facility, ensuring supply chain control.
RANGEELA:THE TECHNICOLOUR DISRUPTOR
We shatter conventions with RANGEELA, a Contemporary Indian Vodka co-created with our creative partner Ranveer Singh, capturing the energy of modern India.
YELLO:SAYS HELLO
A bold new manifestation of a maverick whisky comes to life with Yello, launched under the ABD Maestro luxury label.
AODH:IRISH WHISKEY LAUNCH
Defined by taste. Crafted for stories. A smooth new Irish Whiskey, launched by our creative partner Ranveer Singh under the ABD Maestro luxury label.
ICONiQ WHITE:10.7 MILLION CASES
From a digital-first debut in 2022 to one of the fastest-growing spirits brands in the world. ICONiQ White's rise through the Prestige & Above segment is, by now, a matter of record — and a milestone in ABD's journey forward.
ZOYA PINK MIX BERRIES GIN:A FOURTH EXPRESSION
Strawberry, cranberry, blackberry, raspberry — blended over a juniper base and finished in small batches. With Zoya Pink, ABD Maestro's premium gin portfolio continues to do what it does well: make the next bottle worth
THE INDIAN EDIT:A WHISKY THAT KNOWS WHERE IT'S FROM
A blend of Indian malt, grain spirits, and fine Scotch malts — with packaging that borrows from the currency in your wallet and the circuses of another era. ABD's newest expression doesn't look outward for its cues. It didn't need to.
