Distilling Admiration  
Officer's Choice | Sterling Reserve | Kyron | Jolly Roger | Class 21 - Allied Blenders And Distillers Private Limited (ABD India)

 

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About Us

  • Largest Indian Company In The Spirits Industry In India

    Allied Blenders & Distillers (ABD) is the largest Indian & independent company in the Spirits Industry in India* ...It is the third largest IMFL company in India*, in terms of annual sales volume between Fiscal 2014 and Fiscal 2021.*

    Source: *Technopak Report

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  • 3rd Largest-Selling Whisky In The World

    Our flagship brand, Officer’s Choice Whisky launched in 1988, has been among the top-selling whisky brands ... globally in terms of annual sales volumes between calendar year 2016 & 2019*.

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  • Fastest-Growing Spirits Brand**

    Crossed The Annual 5Mn Cases Mark#

    Sterling Reserve was ranked as the fastest-growing spirits brand in calendar year 2019**.
    Sterling Reserve B7 Whisky crossed the ...annual 5 million cases mark in #Fiscal 2023. It is the third largest-selling brand in the semi-premium whisky segment in India in Fiscal 2021*.

    Source: **Drinks International Millionaire’s Club Report 2020

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  • When Business Meets Cool: Quarter Goes ‘Hippy’ When Business Meets Cool: Quarter Goes ‘Hippy’

    When Business Meets Cool: Quarter Goes ‘Hippy’

    ABD’s launch of the Hippy has given whisky consumers access to stylish packaging.

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  • ABD reinforces its premiumisation play with launch of ‘PremBrands’ business vertical ABD reinforces its premiumisation play with launch of ‘PremBrands’ business vertical

    ABD reinforces its premiumisation play with launch of ‘PremBrands’ business vertical

    Appoints Ankur Sachdeva as the Chief Revenue Officer to build the new vertical.

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  • ABD delivers 2 millionaire brands in the Prestige and Above segments in the last 5 years ABD delivers 2 millionaire brands in the Prestige and Above segments in the last 5 years

    ABD delivers 2 millionaire brands in the Prestige and Above segments in the last 5 years

    The largest Indian-owned spirits company shifts gear to better margin segments.

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When Business Meets Cool: Quarter Goes ‘Hippy’

When Business Meets Cool: Quarter Goes ‘Hippy’

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ABD reinforces its premiumisation play with launch of ‘PremBrands’ business vertical

ABD reinforces its premiumisation play with launch of ‘PremBrands’ business vertical

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ABD delivers 2 millionaire brands in the Prestige and Above segments in the last 5 years

ABD delivers 2 millionaire brands in the Prestige and Above segments in the last 5 years

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