Largest Indian Company In The Spirits Industry In India
Allied Blenders & Distillers (ABD) is the largest Indian & independent company in the Spirits Industry in India* ...It is the third largest IMFL company in India*, in terms of annual sales volume between Fiscal 2014 and Fiscal 2021.*
Our flagship brand, Officer’s Choice Whisky launched in 1988, has been among the top-selling whisky brands ... globally in terms of annual sales volumes between calendar year 2016 & 2019*.
Sterling Reserve was ranked as the fastest-growing spirits brand in calendar year 2019**. Sterling Reserve B7 Whisky crossed the ...annual 5 million cases mark in #Fiscal 2023. It is the third largest-selling brand in the semi-premium whisky segment in India in Fiscal 2021*.
Source: **Drinks International Millionaire’s Club Report 2020
Aimed at discovering, incubating and promoting emerging musical talent, Sterling Reserve Music Project, in conjunction with Universal Music India, provides independent artists the opportunity to chase the next and connect with a wide audience base all while producing the freshest sounds that are not limited by language or genre.
Sterling Reserve Comedy Project in association with Comedy Central India is a unique talent hunt for India’s next big stand-up icon. The platform welcomes comedians from across the country to participate in a series of hilarious challenges and earn the support of the public through online voting. In doing so we bring light laughs to audiences and heavy breaks to those bravely chasing their next in comedy!