Aimed at discovering, incubating and promoting emerging musical talent, Sterling Reserve Music Project, in conjunction with Universal Music India, provides independent artists the opportunity to chase the next and connect with a wide audience base all while producing the freshest sounds that are not limited by language or genre. 

Sterling Reserve Comedy Project in association with Comedy Central India is a unique talent hunt for India’s next big stand-up icon. The platform welcomes comedians from across the country to participate in a series of hilarious challenges and earn the support of the public through online voting. In doing so we bring light laughs to audiences and heavy breaks to those bravely chasing their next in comedy!