News & Media

Oct 21, 2016

Officer’s Choice Blue has launched a new advertising campaign ‘Salute Toh Banta Hai’- communication that repurposes its long-standing platform of the ‘Good Samaritan’.

Mar 13, 2025

ICONiQ White Whisky Becomes India’s Youth Favorite, Surges Past 50 Lakh Cases as a top Trending Brand

Jul 17, 2017

India's largest whisky brands are likely to gain some sales momentum if repackaging and launches of new variants pay off

Jul 14, 2017

Country’s alcohol brands are reaching new heights after gaining tremendous recognition on the world platform.

Jul 13, 2017

Indian liquor continues to dominate the top 100 spirits brands worldwide in 2016 despite the overall slowdown and increasing prohibition.

Apr 18, 2017

Officer’s Choice Blue from Allied Blenders and Distillers (ABD), launched its latest digital campaign “Salute toh banta hai” for the ongoing Indian Premier League

Mar 01, 2017

Reinventing Officer’s Choice Whisky: Spoiled for Choice’ now amongst the select club of case studies at Harvard Business Publishing.

Feb 06, 2017

The journey of Officer’s Choice whisky has now made its way to the case study list at the prestigious Harvard Business School.

Dec 13, 2024

ABD Launches ICONiQ Winter Whisky, bringing an international experience to Indian consumers for the first time.

Jan 27, 2017

Allied Blenders & Distillers’ flagship brand Officer’s Choice today said it has tied up with two Indian Premier League (IPL) teams as associate sponsor.

Dec 21, 2020

Celebrate this holiday season with the new party anthem from Sterling Reserve Music Project

Nov 05, 2024

ABD goes Luxury with ‘ARTHAUS Blended Malt Scotch Whisky’

Nov 21, 2020

The dynamic music composer and multimedia artist, Sahej Bakshi popularly known as Dualist Inquiry announced the launch of his latest track ‘Closer’ with Sterling Reserve Music Project.

Oct 20, 2020

A song dedicated to celebrating the true spirit of Durga Puja starring the very popular Sauraseni Maitra

Aug 17, 2020

The Sterling Reserve Music Project, is all set to release 5 new songs by the winners from the ‘BREAKOUT’ contest. The contest, activated during the lockdown, aimed at giving independent artists a song and music video release opportunity on the SRMP platform across languages and genres.

Mar 04, 2020

The Sterling Reserve Music Project, an enabler platform for independent artists, chases the next emerging sound on the platform with the soca music inspired song ‘Secret Sauce’ by Indian - American singer-songwriter, Monica Dogra.

Dec 24, 2019

Sterling Reserve Music Project announced the launch of its first ever Telegu song, “Jeevam” by StreetViolater.

Dec 07, 2019

Anmol Malik a.k.a Audrey Piano debuts her English Indian Independent Song “Isn’t That Why”

Nov 23, 2019

12 contestants, 8 finalists and 1 winner; Sterling Reserve Comedy Project in partnership with Comedy Central India gave us a show that brought stand-up comedy into our homes

Nov 06, 2019

The Sterling Reserve Music Project releases “Main Sach Bolda,” by Shaan featuring debut independent musician, Mustafa, which further builds on the mentor – protégé artist relationship, unique to the platform.

Aug 01, 2019

Sterling Reserve in partnership with Comedy Central India launched a nationwide hunt in search for the next comedy sensation with Sterling Reserve Comedy Project (SRCP)

Jul 31, 2019

Allied Blenders and Distillers Pvt. Ltd. (ABD), announced its association of Officer’s Choice Blue with the Calcutta Football League (CFL).

Jul 18, 2019

Sterling Reserve Music Project, a first-of-its-kind collaboration between Universal Music India and Allied Blenders & Distillers, launches its fifth single “Jhul Mama,”

Jul 02, 2019

Singer, songwriter Arunaja was introduced to the world of music with her debut single, Broken.

Oct 29, 2024

ABD Delivers Strong Overall Performance in the 1st Quarter post IPO

Oct 17, 2024

Allied Blenders and Distillers Limited (ABDL) further augmented it's leadership team with the appointment of Mr. Manoj Kumar Rai as the new Chief Revenue Officer (CRO). Manoj will be responsible for company's revenue strategies, focusing on enhancing existing revenue streams and exploring new business opportunities across ABDL’s diverse portfolio.

Oct 04, 2024

Allied Blenders and Distillers Limited (ABDL), the 3rd largest spirits company in India, today announced that India Ratings & Research (Ind-Ra) has upgraded its credit rating for the company's bank loans.

Oct 14, 2024

Allied Blenders and Distillers Limited (ABDL), the 3rd largest spirits company in India, and Roust Corporation, one of the largest vodka producers in the world, are proud to announce the launch of Russian Standard Vodka in India.

Sep 23, 2024

ZOYA Gin, ICONiQ, Srishti and X&O Whiskies win major awards at ISC, IWC, ISWA, and Monde Selection

Sep 10, 2024

Allied Blenders and Distillers Limited (ABDL), the 3rd largest spirits company in India announced the appointment of Mr. Anil Somani as its Chief Financial Officer (CFO).

Aug 22, 2024

Allied Blenders and Distillers Limited Adopts Digitisation with Lexplosion's SaaS Offering for Enhanced Regulatory Compliance Management

Aug 13, 2024

Aug 07, 2024

Allied Blenders and Distillers Limited, the 3rd largest spirits company in India in terms of annual sales volumes between FY14 and FY24, appoints Deloitte Touche Tohmatsu India LLP (“Deloitte”) for Enterprise Risk Management (ERM) services.

Jun 10, 2024

Allied Blenders and Distillers brings its Zoya Special Batch Premium Gin to Maharashtra

May 27, 2024

Allied Blenders and Distillers Limited (“ABDL”) tastes success with back-to-back wins at Icons of Gin India 2024 Awards and Ambrosia Awards, INDSPIRIT 2024

Apr 02, 2024

Allied Blenders and Distillers (ABD) meets success with its new brand and plans further to expand to super- premium segments.

Feb 14, 2024

Allied Blenders and Distillers Limited (“ABD”) has appointed Jayathirtha Mukund as Head - Investor Relations and Chief Risk Officer. The organisation is in the process of an initial public offering.

Feb 05, 2024

The Allied Blenders and Distillers product portfolio walks away with 9 global awards for superior taste.

Jan 08, 2024

Allied Blenders and Distillers forays into speciality gin with its first launch in the PremBrands vertical.

Jan 03, 2024

Allied Blenders and Distillers win big with recognition in multiple categories.

Jul 10, 2019

Anushqa aka Anuskha Shahaney, who was one of the finalist of the music reality show, The Stage, has come a long way

Apr 02, 2019

Allied Blenders and Distillers in collaboration with Universal Music India, today, announced the official launch of the Sterling Reserve Music Project.

Jan 15, 2019

Sterling Reserve range of premium whiskies has crossed the landmark sales of one million cases in just nine months of this financial year.

Jun 16, 2019

Allied Blenders and Distillers forays into premium whiskies with Sterling Reserve B10 and Sterling Reserve B7, two impeccable blends of imported Scotch malts and the finest Indian grain spirits.

Nov 06, 2023

Allied Blenders and Distillers Limited (“ABD”) owns and operates its distillery located in Rangapur, Telangana.

Nov 08, 2023

ABD’s launch of the Hippy has given whisky consumers access to stylish packaging.

Nov 02, 2023

Appoints Ankur Sachdeva as the Chief Revenue Officer to build the new vertical.

Oct 29, 2023

The largest Indian-owned spirits company shifts gear to better margin segments.

Oct 17, 2023

Allied Blenders and Distillers makes a strong shift to prestige and above, higher margin segments.

Oct 02, 2023

Allied Blenders and Distillers limited (ABD) appoints Alok Gupta as the Managing Director of the Company.

Jun 28, 2023

Allied Blenders & Distillers Limited (ABD India), the makers of Officer’s Choice Whisky, has made a special release Limited Edition Officer’s Choice Blended Scotch Whisky to celebrate its 35-year journey, since 1988.

Mar 06, 2023

After the runaway success of ICONiQ International Grain Whisky, Allied Blenders and Distillers (ABD), the largest Indian spirits company, has launched Srishti Premium Whisky in West Bengal.

Nov 16, 2022

Sterling Reserve, the star brand of Allied Blenders and Distillers Limited (ABD) announced that it will be the title sponsors for the Indian cricket tour of New Zealand, beginning November 18, 2022

Nov 14, 2022

Allied Blenders and Distillers (ABD) Ltd., the largest Indian spirits company followed its recent launches with its premium offer X&O Barrel Premium Whisky today.

Oct 03, 2022

Srishti Premium Whisky is a disruptive innovation with the infusion of curcumin, the active ingredient of turmeric. Sterling Reserve Whisky Cola is with the infusion of cola, the choice of young adults.

Sep 16, 2022

ICONiQ White is an international grain admix whisky targeted primarily at the young adult.

Jul 27, 2022

The immersive virtual space will allow for unique experiences

Jun 09, 2022

ABD India has launched a new campaign for its premium offering Sterling Reserve. The theme of the campaign is – “Come Alive!” The campaign is live across key television channels, YouTube and OTT platforms.

Jun 20, 2022

The campaign is live across the brand’s social media pages, key television channels and OTT platforms.

Jun 02, 2022

Leading brands from Allied Blenders and Distillers (ABD), the largest Indian spirits company, have been honoured with the prestigious Gold Quality Award 2022 by the professional jury of Monde Selection, the world’s leading Quality Institute for consumer products.

Apr 22, 2022

Allied Blenders and Distillers (ABD), the largest Indian spirits company and maker of iconic products like Officer’s Choice Whisky and Sterling Reserve, won the ‘Distiller of the Year’ high commendation at the Icons of Whisky India 2022.

Jan 27, 2021

Sterling Reserve Music Project announces the release of the dynamic tri-linguistic vocalist, songwriter and R&B artist, Diesby with his track ‘Move Your Body’.

Oct 20, 2016

Officer’s Choice Blue launched a new advertising campaign, ‘Salute Toh Banta Hai’- a creative that repurposes the brand’s long-standing platform of the ‘Good Samaritan’.

Oct 20, 2016

Officer’s Choice Blue has launched a new advertising campaign ‘Salute Toh Banta Hai’- communication that repurposes its long-standing platform of the ‘Good Samaritan’.

Oct 09, 2016

Officer's Choice Blue Snacks has launched its new TVC campaign featuring Mahendra Singh Dhoni.

Aug 11, 2016

In my lead feature in this column, I have mentioned IWSR, the global benchmarking service for the alcohol industry, and its much-followed Real 100 List.

Sep 04, 2024

Allied Blenders and Distillers partner with Powerhouse Ranveer Singh for a new Business Venture in Luxury Spirits

Jul 04, 2016

Indian whiskey brand Officer's Choice is now the second largest spirits brand in the world, surpassing Thailand-based rum Ruang Kao and Emperador brandy from Philippines. Korea's Jinro soju.

Apr 05, 2016

Allied Blenders and Distillers (ABD), a leading spirits company in India, has registered a growth of 12% over the previous year, resulting in sales of 36 million cases in 2015-16

Apr 06, 2016

Liquor firm Allied Blenders & Distillers (ABD) has said it has expanded capacity at its plants in Telangana, Kolkata and Aurangabad, and that it plans to acquire three new units as part of its ‘backward integration’ strategy.

Feb 03, 2025

ABD Strengthens Portfolio with Fullarton Brands Acquisition ~ Buys Woodburns Indian Whisky, Pumori Small Batch Gin, and Segredo Aldeia Rum to further boost the Super-Premium Spirits Portfolio ~

Jan 29, 2025

ABD Delivers 2nd Consecutive Quarter of Strong Performance post IPO

Jan 03, 2025

Allied Blenders and Distillers expands its successful premium Zoya Gin with unique flavours.