news & media

Year
Aug 17, 2020

The Sterling Reserve Music Project, is all set to release 5 new songs by the winners from the ‘BREAKOUT’ contest. The contest, activated during the lockdown, aimed at giving independent artists a song and music video release opportunity on the SRMP platform across languages and genres.

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Mar 04, 2020

The Sterling Reserve Music Project, an enabler platform for independent artists, chases the next emerging sound on the platform with the soca music inspired song ‘Secret Sauce’ by Indian - American singer-songwriter, Monica Dogra.

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Dec 24, 2019

Sterling Reserve Music Project announced the launch of its first ever Telegu song, “Jeevam” by StreetViolater. 

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Dec 07, 2019

Anmol Malik a.k.a Audrey Piano debuts her English Indian Independent Song “Isn’t That Why”

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Nov 23, 2019

12 contestants, 8 finalists and 1 winner; Sterling Reserve Comedy Project in partnership with Comedy Central India gave us a show that brought stand-up comedy into our homes

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Nov 06, 2019

The Sterling Reserve Music Project releases “Main Sach Bolda,” by Shaan featuring debut independent musician, Mustafa, which further builds on the mentor – protégé artist relationship, unique to the platform.

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Aug 01, 2019

Sterling Reserve in partnership with Comedy Central India launched a nationwide hunt in search for the next comedy sensation with Sterling Reserve Comedy Project (SRCP)

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Jul 31, 2019

Allied Blenders and Distillers Pvt. Ltd. (ABD), announced its association of Officer’s Choice Blue with the Calcutta Football League (CFL).

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Jul 18, 2019

Sterling Reserve Music Project, a first-of-its-kind collaboration between Universal Music India and Allied Blenders & Distillers, launches its fifth single “Jhul Mama,

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Jul 02, 2019

Singer, songwriter Arunaja was introduced to the world of music with her debut single, Broken.

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Jul 10, 2019

Anushqa aka Anuskha Shahaney, who was one of the finalist of the music reality show, The Stage, has come a long way

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Apr 02, 2019

Allied Blenders and Distillers in collaboration with Universal Music India, today, announced the official launch of the Sterling Reserve Music Project.

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Jan 15, 2019

Sterling Reserve range of premium whiskies has crossed the landmark sales of one million cases in just nine months of this financial year.

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Jun 16, 2019

Allied Blenders and Distillers forays into premium whiskies with Sterling Reserve B10 and Sterling Reserve B7, two impeccable blends of imported Scotch malts and the finest Indian grain spirits.

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Jul 17, 2017

India's largest whisky brands are likely to gain some sales momentum if repackaging and launches of new variants pay off

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Jul 14, 2017

Country’s alcohol brands are reaching new heights after gaining tremendous recognition on the world platform.

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Jul 13, 2017

Indian liquor continues to dominate the top 100 spirits brands worldwide in 2016 despite the overall slowdown and increasing prohibition.

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Apr 18, 2017

Officer’s Choice Blue from Allied Blenders and Distillers (ABD), launched its latest digital campaign “Salute toh banta hai” for the ongoing Indian Premier League

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Mar 01, 2017

Reinventing Officer’s Choice Whisky: Spoiled for Choice’ now amongst the select club of case studies at Harvard Business Publishing.

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Feb 06, 2017

The journey of Officer’s Choice whisky has now made its way to the case study list at the prestigious Harvard Business School.

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Jan 27, 2017

Allied Blenders & Distillers’ flagship brand Officer’s Choice today said it has tied up with two Indian Premier League (IPL) teams as associate sponsor.

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Oct 21, 2016

Officer’s Choice Blue has launched a new advertising campaign ‘Salute Toh Banta Hai’- communication that repurposes its long-standing platform of the ‘Good Samaritan’.

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Oct 20, 2016

Officer’s Choice Blue launched a new advertising campaign, ‘Salute Toh Banta Hai’- a creative that repurposes the brand’s long-standing platform of the ‘Good Samaritan’.

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Oct 20, 2016

Officer’s Choice Blue has launched a new advertising campaign ‘Salute Toh Banta Hai’- communication that repurposes its long-standing platform of the ‘Good Samaritan’.

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Oct 09, 2016

Officer's Choice Blue Snacks has launched its new TVC campaign featuring Mahendra Singh Dhoni.

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Aug 11, 2016

In my lead feature in this column, I have mentioned IWSR, the global benchmarking service for the alcohol industry, and its much-followed Real 100 List.

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Jul 04, 2016

Indian whiskey brand Officer's Choice is now the second largest spirits brand in the world, surpassing Thailand-based rum Ruang Kao and Emperador brandy from Philippines. Korea's Jinro soju.

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Apr 05, 2016

Allied Blenders and Distillers (ABD), a leading spirits company in India, has registered a growth of 12% over the previous year, resulting in sales of 36 million cases in 2015-16

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Apr 06, 2016

Liquor firm Allied Blenders & Distillers (ABD) has said it has expanded capacity at its plants in Telangana, Kolkata and Aurangabad, and that it plans to acquire three new units as part of its ‘backward integration’ strategy.

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