Jun 28, 2023
Officer’s Choice Whisky celebrates 35 years with the launch of a Limited-Edition Scotch
Mumbai, 17th June 2023: Allied Blenders & Distillers Limited (ABD India), the makers of Officer’s Choice Whisky, has made a special release Limited Edition Officer’s Choice Blended Scotch Whisky to celebrate its 35-year journey, since 1988. Meticulously distilled, blended, and bottled in Scotland, it pays tribute to the enduring consumer love for the brand. Officer’s Choice has ranked in the list of top 3 whiskies globally, for 10 consecutive years, since 2013.
The Limited-Edition Officer’s Choice Blended Scotch Whisky to mark the 35-year milestone is only of a single batch, comprising 12,156 bottles fully imported from Scotland. The blend is sweet and spicy, yet light for bouquet, with an exceptional mouthfeel. The brand will be available in exclusive stores in select states of India.
Shekhar Ramamurthy, Executive Deputy Chairman at ABD India said on the occasion, "Since its launch in 1988, Officer’s Choice Whisky has consistently raised the bar and captured the loyalty of millions of consumers. We take immense pride that it remains a market leader in the mass premium whisky segment in our country and among the top whiskies around the world. The introduction of the Limited-Edition Officer’s Choice Blended Scotch Whisky celebrates its timeless journey in its 35th year."
Bikram Basu, COO- Strategy, Sales, and Marketing at ABD India, commented on the launch, saying, "Officer's Choice Whisky has simply been the ‘Choicest’ with consumers, ranking in the top 3 global whisky brands for the last 10 consecutive years. Today it is available in 22 countries. To celebrate the brands 35th anniversary, we went back to the roots of great whisky, Scotland. This Limited-Edition Officer’s Choice Blended Scotch Whisky is for a single batch only, distilled, blended, and bottled in Scotland."
The Limited-Edition Officer’s Choice Blended Scotch Whisky will be available in 750ml and in select outlets of Maharashtra, West Bengal, Telangana, and Haryana. The product will be available with and without a special gift box.