Jun 06, 2025

‘ICONiQ White’ Retains Crown of World’s Fastest Growing Millionaire Spirits Brand

Allied Blenders and Distillers Limited (ABD), the largest domestic spirits company by volume in India, is thrilled to announce a historic triumph. ICONiQ White Whisky has once again been crowned the World’s Fastest-Growing Millionaire Spirits Brand by Drinks International in its highly acclaimed Millionaires’ Club 2025 report. The brand this year has officially been ranked amongst the top 20 whiskies in the world, an extraordinary milestone achieved within just three years of launch.

In addition to ICONiQ White’s stellar performance, ABD’s flagship legacy brand Officer’s Choice continues to hold strong, retaining its position amongst the Top 10 spirits brands globally and ranking 5th amongst all whiskies worldwide. Meanwhile, Sterling Reserve has also retained its position amongst the Top 20 whiskies in the world, reinforcing ABD’s strength across multiple segments of the spirits category and highlighting the depth of its award-winning portfolio.

Published annually, The Millionaires’ Club is the definitive global report that ranks spirits brands selling over one million liters cases per year, spotlighting the highest-performing and most dynamic names in the international liquor industry. The above rankings are for the calendar year 2024.

Speaking about this milestone achievement, Alok Gupta, Managing Director, ABD, “This is indeed a proud moment to be globally acknowledged by the Millionaires’ Club. ICONiQ White’s achievement as the world’s fastest-growing millionaire spirits brand consecutively for the second year is heartwarming, especially as we see it emerging as an internationally loved brand. The strong global position retained by our legacy brands like Officer’s Choice and Sterling Reserve is a moment of collective pride for ABD. This demonstrates the power of our multi-brand, multi-market strategy coupled with the continuous efforts of our team, positioning us well for the future.”

This recognition underscores ABD’s continued commitment to crafting innovative and high-quality spirits that resonate with evolving consumer preferences both in India and across global markets.

About Allied Blenders and Distillers Limited (www.abdindia.com)

Allied Blenders and Distillers Limited (ABD) is the largest domestic Spirits company in India, in terms of annual sales volumes. ABD has a presence in five main flavors, i.e., whisky, brandy, rum, vodka, and gin, with ‘millionaire’ brands like Officer’s Choice Whisky, Officer’s Choice Blue Whisky, Sterling Reserve Premium Whiskies and ICONiQ White Whisky. Currently, its manufacturing network comprises 36 units, of which 9 are owned bottling units, 2 owned distilleries, and 25 non-owned manufacturing units.

For more information contact:

Anupama Soni Head Public Relations & Corporate Communication – Allied Blenders and Distillers Limited Tel.: +91 22 43001190 | Email: anupamasoni@abdindia.com