Jan 15, 2019
New Peak for Sterling Reserve Range – Times of India

Allied Blenders and Distillers (ABD), India’s third-largest and fastest growing spirits company, said its Sterling Reserve range of premium whiskies has crossed the landmark sales of one million cases in just nine months of this financial year. This makes it the first brand in premium spirits to achieve this figure in the first year. However, the brand is yet to enter some major markets.