Jan 27, 2017
Allied Blenders ties up with MI, DD as associate sponsor – The Hindu Business Line

Allied Blenders & Distillers’ flagship brand Officer’s Choice today said it has tied up with two Indian Premier League (IPL) teams as associate sponsor.


The brand will be present on the lead helmet for Delhi Daredevils and it will occupy the back of helmet space for Mumbai Indians, it said in a statement.


It has tied up with defending champions Mumbai Indians for three years, while with Delhi Daredevils the association will be for two years.


“We are thrilled to be associated with the two leading teams of the most exhilarating league in Indian cricket — Vivo IPL. It is a great platform to connect with our audiences directly and we look forward to this long term association,” Allied Blenders & Distillers Head-Marketing Ahmed Rahimtoola said.