Executive Leadership

Bikram Basu
Chief Strategy & Marketing Officer


Bikram brings with him rich experience in the Spirits industry across leading organizations, having spent 6 years with United Spirits, 14 years with Pernod Ricard India and 6 years with ABD. He has also worked closely with several Industry bodies and was the Vice-Chairman of CIABC for 3 years from 2015-2018.


He has been with ABD in several senior roles for over 5 years from March 2015. Presently, Bikram will support and help build the business strategy to drive growth.


Bikram completed his Bachelor of Commerce from St. Xavier’s College Kolkata and his MBA from XLRI Jamshedpur in 1994. He also attended an Executive Development Program with INSEAD.

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