Executive Leadership

Bikram Basu

Managing Director - ABD Maestro

Bikram Basu is the Managing Director of ABD Maestro Private Limited, a subsidiary of Allied Blenders and Distillers Limited. ABD Maestro focuses on building a super-premium and luxury spirits portfolio.

Bikram brings with him rich experience in the spirits industry from leading organisations, having started with United Spirits for 6 years, followed by 14 years in Pernod Ricard India, and now close to 11 years with ABD. His previous leadership roles have been in Business and Brand Strategy, Marketing and Sales. The success of several market-leading brands in the country has been attributed to his initiation. He has also worked in the apex industry body CIABC for more than 10 years, having served as Vice-Chairman between 2015-2018. He is currently on the Board of CIABC.

Bikram completed his Bachelor of Commerce from St. Xavier’s College, Kolkata and his MBA from XLRI, Jamshedpur in 1994. He holds a certificate for Executive Development from INSEAD.