Executive Leadership

Anupam Bokey
Chief Marketing Officer

 

A passionate brand builder, Anupam Bokey’s career spans a 25 year journey of disruptive and innovative thinking in launching new brands, turning around existing ones and entering new markets. His extraordinary brand building acumen has led to several awards including most recently Pitch best CMO award two consecutive years for Too Yumm! (2019, 2020) and CMO ‘Super 30’ for digital excellence in 2019.

 

Prior to joining ABD, Anupam enjoyed a stellar stint of over 17 years with Unilever holding various marketing leadership roles in India, UK and Thailand. He has worked on a plethora of iconic brands such as Dove, Sunlight, Clinic Plus, Clear, Lifebuoy, Vaseline, Pepsodent, Huggies and Pureit. His last stint as CMO at RP Sanjeev Goenka Group saw him launch Too Yumm! healthy snacks – the fastest brand to reach INR 200 Crore turnover in India.

 

Anupam is an alumnus of Jamnalal Bajaj Institute of Management Studies, Mumbai and takes a keen interest in coaching, mentoring and developing great talent.